Béflex

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Djuice Cafe

 

BÉFLEX successfully won a complex Djuice tender recently that contained design, production and installation of “Djuice Cafe” kiosk.

Djuice’s intention was something more than an average POS kiosk – a meeting point that will be placed in Hungarian shopping centres, has an open space design to encourage clients to enter and which is suitable from one hand – as a Cafe – to invite them for a nice coffee and from the other hand it can display the company’s hottest products and services interactively. The client wanted the design to be young, dynamic, modern and transparent – based on the elements of the Djuice corporate image, also harmonizing with the indoor design and atmosphere of the Hungarian shopping centres.

Several other technical specifications from customer’s side must be considered during the design process: the kiosk area was relatively small (15 m2) – on this area the designers had to find enough place for 3 work stations, for the machines used in the Cafe (refrigerators and coffee machines), large- screen plazma TV-s, media players, laptops placed on standing displays in a way that won’t affect the transparency of the whole kiosk area. They also had to find a good solution for shutting the kiosk itself at the end of the day, and to design inside storage area, too.

BEFLEX designer team made several designs from which 2 different versions had been sent for the tender. One of them was chosen as a winner by Djuice, competing with many other contesters. The winning design had an attractive form and innovative design from all views. Attractive lighting letters were placed on the sides: “Cafe” and “djuice”, the top of the kiosk is covered by transparent panels so the kiosk itself is a visual experience especially from the upper floors of the shopping centres. Sliding doors were implemented for closing the kiosk which was a perfect solution to keep the space “open” and “transparent” during the working hours. The design process was followed by the prototype production that took only 1 week for BEFLEX teams.

But design process didn’t finish at that stage. The project continuously adapted the different requests from customer’s side, also the various demands arising from the local spots. During the production BEFLEX had to find solutions for “real-life” problems like security and avoiding possible shoplifting.

The next step after the prototype was accepted by Djuice was mass production: kiosks were installed on 11 different spots in 3 weeks time. This could happen only with well-organized team work: this project was a perfect example for in-house co-operation of different teams like design, CAD, and production. Installation teams also had to face several difficulties – as the whole installation process had to be completed during one night on each spot. Project management organized this perfectly and they also paid attention for all the small details during the harmonization with the local operational teams of the shopping centres.

The lifespan of the kiosk is relatively long: BEFLEX has a 3-year guarantee for them so people will have the possibility to enjoy the visual experience of the kiosks in many shopping centres all over the country for at least 3 years.

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